Switch: How to Change Things When Change Is Hard - No cost library

Switch: How to Change Things When Change Is Hard

Author(s): Chip Heath, Dan Heath 
Publisher: Crown Business, Year: 2010 

Why is it so difficult in our businesses, in our communities, and in our own lives to make lasting changes? The primary challenge is a tension that, tell, Chip and Dan Heath, authors of the widely acclaimed bestseller Made to Stick, is built into our minds. Psychologists have found that our minds are controlled by two distinct mechanisms that fight for control: the logical mind and the emotional mind. The logical mind needs a perfect beach body; this Oreo cookie is what the sentimental mind wants. At function, the rational mind needs to change something; the emotional mind enjoys the ease of the pattern that remains. This stress will doom an attempt at change, but change can come easily if it is resolved. In Switch, the Heaths explain how ordinary individuals, staff and bosses, parents and nurses, have united their minds and achieved dramatic outcomes as a result:? The lowly medical interns who managed to beat an existing, decades-old medical practise that endangered patients.? The home-organizing expert who created a basic method to conquer the housekeeping dread.? In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. The manager who turned a lackadaisical customer-support team into service zealots by removing a standard customer service tool. Switch illustrates that a trend is accompanied by successful improvements, a pattern that you will use to make the changes that matter to you, whether you wish to alter the world or change your waistline.
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